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Research papers

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
November 18, 2016
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Citation

Patterson, M. (2016a, November 18). Datactionable!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/datactionable--8924


Videos

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
June 15, 2016
×

Citation

Patterson, M. (2016a, June 15). Datactionable!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/datactionable-